Foot Locker Discover Your Air Google Slides Experience | 2020, Online
As part of Foot Locker's ongoing 'Discover Your Air' platform with Nike, we created The Endless World of Air Max, a sneaker culture and entertainment hub on Google Slides. The hub served as an ever-evolving platform, with slide designs changing each day of the week. The experience featured trivia, a guided audio podcast, a series of videos highlighting sneakers across the globe, and much more. We even live-broadcasted an art competition between artists Paper Frank and McFlyy as they depicted what the Nike Air VaporMax Plus meant to them through their respective styles. Viewers crowned a champion by voting on Instagram Stories and three lucky voters were randomly selected and sent signed copies of the winning artwork by McFlyy.
Check it out: discoveryourair.com
Air Max Discover You Air: Stepping In
Air Max Discover Your Air: Master Class Podcast with DC Young Fly
Slide Designs: ilovedust
Production Company: BBDO Studios
Editor: Brad Go, BBDO Studios
Awards
Andy Awards, Gold, Craft
D&AD, Wood, E-Commerce, Cultural Experience
Adweek’s 2021 Experiential Awards, Winner, Best Experiential Activation by Retail Brand
ADC, Gold, Interactive — Craft in Online/Mobile/Content Strategy
ADC, Silver, Interactive — UX/UI/User Experience Design
Clios, Silver, Digital/Mobile — Website —Product/Service
Clios, Bronze, Digital/Mobile & Social Media Craft — User Experience — Product/Service
Clios, Bronze, Innovation — Medium Innovation — Product/Service
Webby Awards, Honoree, Advertising, Media & PR, Digital Campaign
Webby Awards, Honoree, Virtual & Remote, Best Audience Integration
AICP Next, Shortlist, Digital Experiences
One Show, Merit, Interactive & Online — Website
One Show, Merit, Design — Digital Design
One Show, Merit, Public Relations — Community Building
One Show, Merit, Interactive & Online — Innovation & Transformation / Innovation in Interactive
One Show, Merit, Direct Marketing — Non-Traditional & Guerrilla Marketing
Foot Locker For The Love | 2020, Interactive, Social
Foot Locker’s For The Love campaign asked those whose lives have been shaped by basketball culture to share their stories. We partnered with artist Temi Coker and VTPro Design to create a collaborative on-court art canvas and online experience. Leading up to the 3 day activation, we partnered with basketball influencers Jesse “Filayyyy” Jones, Brittney Elena and Jah Swish to bring their stories to life with Temi Coker’s artwork.
Production Company: BBDO Studios
Editor: Brad Go, BBDO Studios
Animator: Rad Mora, BBDO Studios
Awards:
Webby Awards, People’s Voice Winner, Social, Promotions & Contests
Webby Awards, Nominee, Virtual & Remote Fashion & Retail
Clios, Bronze, Design Craft, Image Creation
ADC, Bronze, Interactive — Social Media/Wildcard
ADC, Merit, Interactive — Craft in Online/Mobile/Art Direction
Cannes Lions, Shortlist, Brand Experience & Activation - Live Brand Experience or Activation
AICP Next, Shortlist, Social
D&AD, Shortlist, Art Direction, Experiential
D&AD, Shortlist, Digital, Physical & Digital
One Show, Merit, Interactive & Online, Craft & Art Direction
One Show, Merit, Spatial Design, Experiential & Immersive
One Show, Merit, Social Media, Craft, Use of Visuals
Foot Locker Pick-Up Trips | 2017, Online
We surprised three Foot Locker customers with trips across the world to pick up newly released sneakers. Trips included New York to Italy, Toronto to Amsterdam, and London to New York. Each customer got to experience a day in the city after picking up their new kicks.
“Pick-Up Trips”
Director: Law Chen
Production Company: BBDO Studios
Editor: Brad Go
Awards
Clio Sports, Bronze, Direct Out of Home