Macy's Live Looks | 2018, Social
We hacked Instagram’s newest feature, Live With A Friend, by turning it into a fashion tool. Live Looks allowed Macy’s followers to stream items from their wardrobe so style experts could match those items with the latest fashion.
“Live Looks”
Director: Angela Sumner
Production Company: BBDO Studios
Editor: Alex Lubars
Awards
Kinsale Shark, Bronze, Best Use of Social Media
Webby Awards, Nominee, Experimental & Innovation
Kinsale Shark, Shortlist, E-Commerce Online
Epica Awards, Shortlist, Digital Social Network
One Show, Shortlist, Social Media Live Stream
One Show, Shortlist, Social Media User Generated Content
One Show, Shortlist, Social Influencer Single Channel
One Show, Shortlist, Mobile eCommerce
Macy's Window Shopping | 2017, Social
Tasked with bringing Macy's holiday window displays to social, we created miniature sets for in-feed on Facebook and Instagram
“Gifts that Sparkle”
“Cozy Gifts”
“Gifts for Her”
“Gifts for Him”
Director: Mateus Santos
Production Company: Lobo
Editor: Mateus Santos